Each year as much as $500 billion of U.S. trade* is lost to a manufacturing epidemic that proliferates in industries from automotive and aerospace to pharmaceutical and electronics — counterfeit and diverted goods.
The two main channels – counterfeit goods and the discounted grey market, which includes production overrun, and diversion within the distribution chain – have profited from this tactic for years, reproducing, returning, or reselling products such as airbags, electronics, and medical devices. And while stricter regulations have been put in place to counteract counterfeit and grey market activities, it remains a critical threat to OEMs.
That’s because fraudulent products not only diminish your brand equity, they can also directly impact your bottom line in the form of liability, warranty fraud, and other expenses. Faced with these challenges, how can OEMs (and their teams of legal experts) find a solution to beat counterfeit and grey market channels at their own game?
For an increasing number of companies, the answer is track-and-trace technology with direct part marking.
The problem with fraudulent goods today is that they look like the original on the outside, even down to the replicated marks. This makes it challenging for OEMs to authenticate their products. As a result, companies and legal teams are unable to prove false liability and avoid return, repair, and replacement costs.
So, how can you efficiently identify and distinguish genuine products from fraudulent? Depending on how much your company is able to invest in product authentication, there are three main levels of anti-counterfeiting measures you can take:
Direct part marking of proprietary 2DMI marks (like those via iTrace Technology), is a more covert, secure, and efficient solution to protect OEMs. Direct part marking provides the ability to track and trace individual units through their lifecycle and provide the proof needed to prevent false liability claims.
One manufacturer had tried other anti-counterfeiting strategies with no success and, instead, relied on their legal team to fight grey market or counterfeiting offences. Looking for a more proactive solution, they discovered the MECCO/iTRACE 2DMI integration. Unlike traditional barcode solutions, this technology is not open-sourced and so, cannot be reproduced illicitly. The manufacturer was able to protect their revenues and reduce exposure to costly service and warranty liabilities.
1. Marking: During production, a covert, secure UID is applied to each individual unit using the latest laser marking technology.
2. Tracking: Each unit is tracked and traced from production through distribution and retail.
3. Identification: OEMs can inspect products and identify retailers or distributors selling counterfeit or grey market goods.
4. Enforcement: Legal teams are armed with the evidence to cut off supply to those retailers or distributors and avoid liability expenses.